There is no doubt that the Corona Virus has deeply affected the American consumer. The crisis has caused a radical shift in the way people spend their money. In the recent months, states ordered shut downs for non-essential businesses with record unemployment. Consumers immediately adapted their spending habits. With a limit on disposable income, consumer spending intensely declined. The New York Times was interestingly able to capture this rapid change taste of consumers by analyzing credit card and debit card purchases of nearly six million people in the United States. While companies have tremendously been affected by the outbreak, some have actually prospered due to spikes in purchases; Walmart, Amazon and Uber Eats. With disposable income low, consumers instantly cut spending on all luxury goods such as airline tickets, hotels, cruises, rental cars and restaurants. With no end of the pandemic near, consumer spending will continue to be radical for the months to come.

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